http://marcana.com Marketing Guides Sat, 14 Jan 2012 22:46:14 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://marcana.com/2010/11/04/four-guidelines-for-posting-frequency/ http://marcana.com/2010/11/04/four-guidelines-for-posting-frequency/#comments Thu, 04 Nov 2010 16:00:29 +0000 JC Hewitt http://marcana.com/?p=1584 There is no single answer to the question of how often you should post to your blog. Whether it’s a large corporation, a mid-sized one, a startup, or a solo operation, it depends on the nature of the content, the expectations of your community, and what you’re writing about. If you post too much dense content, [...]]]> http://marcana.com/2010/11/04/four-guidelines-for-posting-frequency/feed/ 5 http://marcana.com/2010/09/08/how-to-anticipate-a-flood-by-jc-hewitt/ http://marcana.com/2010/09/08/how-to-anticipate-a-flood-by-jc-hewitt/#comments Thu, 09 Sep 2010 02:15:41 +0000 JC Hewitt http://marcana.com/?p=1232 Most of the advice that you'll read on internet marketing stresses the importance of reacting to existing data. JC Hewitt explains why anticipating consumer behavior can be a more profitable strategy.]]> http://marcana.com/2010/09/08/how-to-anticipate-a-flood-by-jc-hewitt/feed/ 2 http://marcana.com/2010/07/19/seo-why-do-follow-comment-backlinks/ http://marcana.com/2010/07/19/seo-why-do-follow-comment-backlinks/#comments Mon, 19 Jul 2010 21:09:26 +0000 Mark Brimm http://marcana.com/?p=850 Many overlook the power of comment love from blogs ( like this one! ) who provide do-follow rel tags on all of our post links and comment links. While comment spam is understood by most blog owners to be bad, many are starting blogs without any conception of why they should provide do-follow rel tags on comments (and posts!). As someone who's been knee-deep into SEO since well BEFORE Google, I'll enumerate them briefly...]]> http://marcana.com/2010/07/19/seo-why-do-follow-comment-backlinks/feed/ 11 http://marcana.com/2010/06/28/analytics-pt-2-sexy-graphs-nsfw/ http://marcana.com/2010/06/28/analytics-pt-2-sexy-graphs-nsfw/#comments Mon, 28 Jun 2010 12:00:48 +0000 Mark Brimm http://marcana.com/?p=500 Assuming you read (and religiously followed) my first post in this Analytics series, and that the tools are already set up and you were just waiting for more on the how-to, now here it is. Apart from all the great graphs that seem to indicate progress of various kinds, all these numbers can leave a [...]]]> http://marcana.com/2010/06/28/analytics-pt-2-sexy-graphs-nsfw/feed/ 3 http://marcana.com/2010/06/21/analytics-how-to-spin-your-blog-into-gold/ http://marcana.com/2010/06/21/analytics-how-to-spin-your-blog-into-gold/#comments Mon, 21 Jun 2010 17:05:23 +0000 Mark Brimm http://marcana.com/?p=324 Social media can be tracked with an array of metrics tools that provide building blocks for actionable data. This article is the first in a series that will take the reader through ROI on little or no budget. It's like Christmas in June!]]> http://marcana.com/2010/06/21/analytics-how-to-spin-your-blog-into-gold/feed/ 13 http://marcana.com/2010/06/11/are-you-following-the-right-blogs/ http://marcana.com/2010/06/11/are-you-following-the-right-blogs/#comments Fri, 11 Jun 2010 16:00:26 +0000 William Reichard http://marcana.com/?p=211 Ranking digital communications skills, the ability to collect information is near the top. And blogs are near the top of ways to collect information. Of course, you have a few choices these days when it comes to blogs.</understatement> Recent stats suggest the Internet now offers somewhere north of 100 million of them to [...]]]> http://marcana.com/2010/06/11/are-you-following-the-right-blogs/feed/ 3