brands

Brands Delivered Like Drugs

by Mark Brimm March 22, 2011

When the delivery guy shows up, invariably, he is suspicious looking. I don’t mean that he looks suspicious to me…he’s the delivery guy, I figure I know his basic story with regard to me as the customer. I mean I feel like I’m a suspect of some kind, or crazy, perhaps, for being the only guy in my neighborhood that orders pizza on a Monday night. So anyway, not a great feeling right there for the customer.

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Flourish or Fail by The Halo Sale

by Justin McCullough December 17, 2010

In the sale of every product and service, there lies within it, the halo sale. The halo sale is an extension of the “Halo Effect” which says we have a flawed bias to be influenced by our perception of a trait and apply that bias to the perception of other traits. Wikipedia shows [...]

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Dear Little Startup: Do You Suck?

by Mark Brimm October 25, 2010

What’s in the mysterious package? Even if you already know, a part of you is calculating all the possible variations. Is it bigger or smaller than I thought? Is it way more cool than I thought? How much enjoyment will this new purchase bring my life? The sky is the limit when the brown-wrapped wonder arrives at your door…isn’t it? Did you make and/or ship the product in question? If so, then why are you letting this retention opportunity slip through your fingers?

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Are You a Flash in the Pan?

by Mark Brimm September 20, 2010

Is your new widget or manual the next big thing? How long will that last? Then what? Dreaming ahead can be a great way to save yourself heartache and burnout. Visualize how your product can become an unending proposition, not a flash in the pan.

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Are You REALLY Worth It?

by JC Hewitt September 2, 2010

Why should people pay you for a night of thrills when they can get the same thrills long term? How marketing makes all the difference in tough times.

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The Power of Endurance

by Mark Brimm August 16, 2010

Whatever we do, one thing seems to trump all other virtues, in marketing as in other areas of life: endurance. Be it career-building, fighting for a cause that matters to you, or building lasting brand equity, if what you do can be sustained because it has levels and compartments left to be explored, then it [...]

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Stunt Vs. Vision

by Mark Brimm August 2, 2010
Little Caesar

Everyone has a trick. That correlates to views in social media often enough. Awesome. But where does it lead after the trick is done?

Some companies make a stunt into their vision by riding a commercial gimmick into the sunset and grabbing all the business they can along the way. Little Caesar’s tried that in the [...]

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Static Vs. Social Brands

by Mark Brimm June 7, 2010

Many corporations and organizations still don’t really get social media, perhaps because they are operating in a former mode that denies social media realities. Many organizations, on the other hand, are using new media to connect in a with the public in a positive manner. Mostly, however, this doesn’t go beyond having a profile on [...]

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