Tag Archives : Communications


Are you missing the social forest? 2

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The internet is awash these days in social media specifics. It’s a little bit like someone telling you about a new city by describing the cracks in the sidewalk outside his door–you just don’t get the whole picture. To use a well-worn but apt metaphor–are you missing the forest for the trees?
As leaders in business […]


Social Media as Lifestream 4

I recently came back from a vacation in the Sierras that left me more in need of a vacation than when I left. As one Twitter pal said, I needed a “vacation from my vacation” at that point. That got me thinking about how we use social media in a similar way. At first, just surfing around, then huffing and puffing at some point down the road. The same seems to hold true for content producers within a company who employ social media to get their message out: unintended overkill.


Are You a Social Media Dog-Robber? 4

Would you steal from a dog for your social media clients?

The question is only half serious. If you haven’t heard the term “dog robber,” it is “American military slang, dating back to the US Civil War, for an enlisted man who acts as an orderly, valet and all-around facilitator for an officer.”


Share the social media wealth.

Spread Your Social Capital 15

The notion of scarcity is the primary obstacle in a recession, and at the same time, its antidote, sharing of capital, is social media’s primary strength and modus operandi. Put simply, the way up is from here.


Going Native 4

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The web has a complex human geography. While many people may hang out on the same website – like Facebook – they don’t necessarily all take part in the same social groups. They won’t even necessarily use the same names or identities in each social context.
When you’re conducting customer research or trying to drive new […]


You SHOULD Be Sick of Your Social Media 11

When you’ve finally got a tiger by the tail, it will be clear, won’t it? When you’ve finally found that world-changing message and you’re on a social media roll, hitting every note just right, sparking huge strings of comments every time you make an utterance, you’ll just know it, right? You’ll feel the rush. Your success will be obvious. Won’t it?

Sorry, but no.


The Revenge of the Writers 3

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In the latter half of the 20th century, radio and television defined the culture. Books, magazines, and newspapers steadily declined in cultural importance relative to these new forms of media.
A funny thing has happened to habits of media consumption. The companies with the fastest growth in advertising revenue – Google and Facebook – rely on […]


How to Anticipate a Flood 2

Most of the advice that you’ll read on internet marketing stresses the importance of reacting to existing data. JC Hewitt explains why anticipating consumer behavior can be a more profitable strategy.


You MUST Make Time for Social Media 10

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Lack of time for social media is a challenge we hear almost as much as fear of social media, which we talked about last week. Budgeting time for new media is one of the biggest challenges an organization or an individual faces when beginning to think about adopting these new communications channels. Most people […]