The question of social media is no longer if but how. Despite the fright of the new, any new media form should be faced head-on. Will Reichard presents logical steps to confront before taking your business into the social media conversation.
Brands matter, even in the case of Goliath-sized companies, like BP. Why? Because a bad reputation makes stocks plummet, as BP’s own stock has begun to do in response to the Oil Spill debacle. That means lost profits for stock holders, which means fewer people actually wanting to hold your stock, which means eventually you can’t sell the […]
Ranking digital communications skills, the ability to collect information is near the top. And blogs are near the top of ways to collect information. Of course, you have a few choices these days when it comes to blogs.</understatement> Recent stats suggest the Internet now offers somewhere north of 100 million of them to […]