communications strategy

Batteries Will Never Be Sexy

by Mark Brimm October 11, 2010

Don’t be surprised if your product or brand can’t be sexy in social media. Luckily for you, that’s not the sole criterion of viability within the medium. You can be a boring commodity and still have cause to stir a conversation about your organization, product and brand…if you see them clearly enough.

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Are You an Answer or a Question?

by William Reichard September 22, 2010

What is your organizational strategy for engaging your target audience? Are you overfeeding them with answers, or giving them food for thought?

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The Translucent Company

by JC Hewitt June 23, 2010

The social web has created a new terrain for corporate communications to navigate. The question is how quickly can the giants of the 2007-2008 cable news and press release world adapt to the full-on social media realities of 2010? As JC Hewitt explains, a virtual Oz is awaiting the average mega-corp PR department, and its little PR blog, too.

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