The dangers of mandatory linchpinning as part of a ‘business strategy’ are many. As JC Hewitt opines, being a linchpin, if not kept within bounds, can become the downfall of a company, instead of the intended saving grace that Seth Godin envisioned.
"Adwords University teaches the ABCs of making money with Google Adwords. On the surface, Adwords seems simple enough, but success with Adwords is anything but simple. Finally here is a book which unlocks Adwords' secrets in a step by step manner! "
-- Ron Geskey
Author of Thumbnail Media Planner & former numbers cruncher for Leo Burnett & D'Arcy and D'Arcy
English
What Makes a Company Valuable?
by JC Hewitt June 9, 2010Many companies consider that most of their strength comes from their brand. But traditional branding has come under criticism. It used to be possible to label a commodity like potato chips with a brand name strengthened by television, print, and radio advertising and mark up the products considerably. Generating that brand strength is no longer as easy as it used to be. And it’s impossible to measure.
Tagged as: brand equity, business planning, commentary, companies, corporate culture, economy, startups
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