The dangers of mandatory linchpinning as part of a ‘business strategy’ are many. As JC Hewitt opines, being a linchpin, if not kept within bounds, can become the downfall of a company, instead of the intended saving grace that Seth Godin envisioned.
"Adwords University teaches the ABCs of making money with Google Adwords. On the surface, Adwords seems simple enough, but success with Adwords is anything but simple. Finally here is a book which unlocks Adwords' secrets in a step by step manner! "
-- Ron Geskey
Author of Thumbnail Media Planner & former numbers cruncher for Leo Burnett & D'Arcy and D'Arcy
English