Tag Archives : Marketing


Engagement vs. Fooling Around 17

Social media superheroes are great for getting attention to your cause. Are you employing them as much as you should? And more importantly, are you measuring the results towards improving your strategies?


Attention is Expensive: Part III 1

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In the previous two posts in this series, I discussed the importance of online advertising and explained the importance of developing and harvesting intent.
The two components of advertising that I want to focus on are impact and breadth. Impact is broadly defined as how much of an effect the advertisement has on consumer behavior. Breadth […]


Inception Marketing 4

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In Inception, the protagonists seek to use high technology to manipulate the subconscious minds of their targets by creating believable dreams.
Internet marketers lack the invasive and advanced ability to actually invade someone’s brain yet, but the film illustrates a basic concept of marketing as old as modern commerce itself.
The main subplot centers around a single, seemingly intractable […]