Tag Archives : PR


Burger King’s PR Jedi Mind Trick 3

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People all over linkedIn and AdWeek are ooh-ing and aww-ing in shock and disbelief at what is in fact not thinkable. Burger King’s name change to “Fries King”, reported so devilishly/ambiguously by AdWeek and other (cohort?) online journals is actually an ambiguously reported, under-researched, hugely successful Jedi mind trick level PR stunt meant for rapid and widespread […]


Are You a Social Media Dog-Robber? 4

Would you steal from a dog for your social media clients?

The question is only half serious. If you haven’t heard the term “dog robber,” it is “American military slang, dating back to the US Civil War, for an enlisted man who acts as an orderly, valet and all-around facilitator for an officer.”


Batteries Will Never Be Sexy 6

Don’t be surprised if your product or brand can’t be sexy in social media. Luckily for you, that’s not the sole criterion of viability within the medium. You can be a boring commodity and still have cause to stir a conversation about your organization, product and brand…if you see them clearly enough.


Social Media: K.I.S.S. 6

Most of us have a tendency to overthink. We spend a lot of time reading about the latest and greatest–stories of amazing feats of expertise and endurance, tales of unparalleled cleverness and creativity–and it makes us strain and struggle to come up with the next great thing. We all want to arrive with dignity after having invented an elegant new solution, to have raised the standard for civilized discourse, to leave behind a corpus of groundbreaking work.

K.I.S.S.

BP Fail Whale

Is Your Brand Ready for Trouble? 5

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Brands matter, even in the case of Goliath-sized companies, like BP. Why? Because a bad reputation makes stocks plummet, as BP’s own stock has begun to do in response to the Oil Spill debacle. That means lost profits for stock holders, which means fewer people actually wanting to hold your stock, which means eventually you can’t sell the […]


Are You Following the Right Blogs? 3

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Ranking digital communications skills, the ability to collect information is near the top. And blogs are near the top of ways to collect information. Of course, you have a few choices these days when it comes to blogs.</understatement> Recent stats suggest the Internet now offers somewhere north of 100 million of them to […]

Social Media Communications Strategy: Evaluating Blogs