Tag Archives : Sales Funnel


Don’t Worry: Scale and the Sales Funnel 2

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It’s okay if not everyone buys your product or agrees with your idea. Kevin Kelly suggested that many artists need only 1000 true fans to be able to make a living. The same is true about your work. America is a big place, and not everyone is going to appreciate what you make. Instead, use […]

Use Social Media to Focus on Your True Fans

Move People Up the Ladder of Engagement 1

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Last time, we went over the idea of a Ladder of Engagement and how it might be applied online. It’s easy to adopt a traditional sales focus and use all your efforts getting customers aware of what you are doing and to buy your product, without devoting any attention to where they go after they […]


Does the Sales Funnel Still Apply Online? 2

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Traditional businesses often refer to sales funnels, the process by which people become customers or repeat customers. No one starts out buying your product. Instead, they start as random people; you need to move them through the sales funnel. Start by making them aware of your company, then get them interested in what you are […]

Ladder of Engagement