Tag Archives : Social Media


Social Media: Icing Vs. Cake 1

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Are you serving up mere icing to your audience or the full marketing cake?
Most website owners, one-man businesses entrepreneurs and too many so-called marketing manager’s websites today are separating the icing of social media from the cake of their marketing strategy. When asked if there is following a cookie-cutter approach to their own online marketing, […]


Are you missing the social forest? 2

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The internet is awash these days in social media specifics. It’s a little bit like someone telling you about a new city by describing the cracks in the sidewalk outside his door–you just don’t get the whole picture. To use a well-worn but apt metaphor–are you missing the forest for the trees?
As leaders in business […]


Are You Mud in the Social Media Waters? 4

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Social networks often claim to have altruistic motives (e.g., Facebook’s more connected world)  or they claim not to be social networks at all (as in the case of twitter).  These claims at best lead to a convenient ambiguity and in any case highlight an obligation for anyone practicing social media.
I say this as someone who believes […]


Four Guidelines for Posting Frequency 5

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There is no single answer to the question of how often you should post to your blog. Whether it’s a large corporation, a mid-sized one, a startup, or a solo operation, it depends on the nature of the content, the expectations of your community, and what you’re writing about.
If you post too much dense content, […]


Making Sense of Customer Feedback 15

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The sheer noise of customer feedback through social media can intimidate even corporate titans.
How much of that is valuable information, and how much is the work of a crew of hardcore complainers? What of it, if any, is actionable? It’s easy to make the error that social media is primarily for broadcasting your corporate communications. […]


Are You a Social Media Dog-Robber? 4

Would you steal from a dog for your social media clients?

The question is only half serious. If you haven’t heard the term “dog robber,” it is “American military slang, dating back to the US Civil War, for an enlisted man who acts as an orderly, valet and all-around facilitator for an officer.”


Batteries Will Never Be Sexy 6

Don’t be surprised if your product or brand can’t be sexy in social media. Luckily for you, that’s not the sole criterion of viability within the medium. You can be a boring commodity and still have cause to stir a conversation about your organization, product and brand…if you see them clearly enough.


Spread Your Social Capital 15

The notion of scarcity is the primary obstacle in a recession, and at the same time, its antidote, sharing of capital, is social media’s primary strength and modus operandi. Put simply, the way up is from here.

Share the social media wealth.