The web has a complex human geography. While many people may hang out on the same website – like Facebook – they don’t necessarily all take part in the same social groups. They won’t even necessarily use the same names or identities in each social context.
When you’re conducting customer research or trying to drive new […]
When you’ve finally got a tiger by the tail, it will be clear, won’t it? When you’ve finally found that world-changing message and you’re on a social media roll, hitting every note just right, sparking huge strings of comments every time you make an utterance, you’ll just know it, right? You’ll feel the rush. Your success will be obvious. Won’t it?
Sorry, but no.
How do problems equate to product relevance and complaints denote care for a brand? Also, why community managers are important and how to apply their skills.
What is your organizational strategy for engaging your target audience? Are you overfeeding them with answers, or giving them food for thought?
Where does the line between private and public in social media finally fall after all the hype and hoopla are settled? I’m betting that the longer you’ve been on social media, the more likely you are to draw a line hard in the sand.
Most of the advice that you’ll read on internet marketing stresses the importance of reacting to existing data. JC Hewitt explains why anticipating consumer behavior can be a more profitable strategy.
I want to tell you something. Please listen to this.
You’ve taken the time to get yourself on all the popular networks:
You even updated your:
…And you’ve got a website and blog or both. You’re actively engaged with people and your just tweeting and facebooking away, making all those high quality, authentic connects you […]
Whatever we do, one thing seems to trump all other virtues, in marketing as in other areas of life: endurance. Be it career-building, fighting for a cause that matters to you, or building lasting brand equity, if what you do can be sustained because it has levels and compartments left to be explored, then it […]
Lessons from the virtual worlds have begun to seep into mass consciousness. What began as a niche pursuit for nerds looking for an escape from drudgery has begun to leak into the real world.
Google, Facebook, and other major companies already track, measure, and utilize a large portion of the data on consumer behavior pulsing through […]
“If I could just get a foot in the door”. I know you’ve heard that before – you may even have said it yourself. This popular and often misunderstood sales expression is not sage advice.
There is no room for feet in social media.
See the expression “foot in the door” came about during the times of […]