socialmedia

Are You a Human Commercial?

by Mark Brimm May 19, 2011

It seems odd to need to point it out, but authenticity isn’t easily attributed. It’s generally earned. So why do people out there still push their cause or products as if they’re making a hard-sell tv commercial?

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How to Expand Your Social Network

by William Reichard January 13, 2011
Expand your social networks by growing naturally [Flickr image by brewbooks]

One of the most common questions those who are new to social media have is: How do I develop my network? The good news is that it’s easier than you think because you’re already part of many social circles. Expanding is as easy as starting with the intention of growing.

One of the core principles is [...]

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Is It Time for You to Grow Up Socially?

by William Reichard November 3, 2010

Why is U2 a good role model for the social media world? Will Reichard explores scaling in social media.

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Social Media as Lifestream

by Mark Brimm November 1, 2010

I recently came back from a vacation in the Sierras that left me more in need of a vacation than when I left. As one Twitter pal said, I needed a “vacation from my vacation” at that point. That got me thinking about how we use social media in a similar way. At first, just surfing around, then huffing and puffing at some point down the road. The same seems to hold true for content producers within a company who employ social media to get their message out: unintended overkill.

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Selfish Won’t Cut It in Social Media

by Justin McCullough September 24, 2010

In June, I wrote an article about How to Sell with Social Media. In it, I mentioned that you should serve others, acknowledge when people are talking to you and help solve little problems. Are you doing that already? I mean, are you already helping people in the real world? Are [...]

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Do You Really Believe in What You Do?

by Mark Brimm September 8, 2010

A piece about passion vs. core values, and why a single passion alone may not do full justice to a life of an entrepreneur in the social media age.

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Engagement vs. Fooling Around

by Mark Brimm August 30, 2010

Social media superheroes are great for getting attention to your cause. Are you employing them as much as you should? And more importantly, are you measuring the results towards improving your strategies?

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Attention is Expensive: Part III

by JC Hewitt August 25, 2010

In the previous two posts in this series, I discussed the importance of online advertising and explained the importance of developing and harvesting intent.

The two components of advertising that I want to focus on are impact and breadth. Impact is broadly defined as how much of an effect the advertisement has on consumer behavior. Breadth [...]

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Attention is Expensive – Part I

by JC Hewitt August 11, 2010

Blogging for your business is foundational to any online marketing effort.

But it’s not enough to drive the kind of broad-based, continual attention that’s necessary to drive business in a predictable fashion.

The web enables all businesses to run their own media channels. It’s possible for a single blog post to spread farther than a New York [...]

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Branding Refuses to Die

by JC Hewitt August 4, 2010

There was once a fad belief among internet enthusiasts that new media would destroy branding.

The argument centered on the belief that advertisers would find it more challenging to saturate the market with a more distributed media environment, and therefore struggle to implant narratives into the general consciousness.

That has failed to occur, and probably never will. [...]

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