socialmedia
by Mark Brimm
May 19, 2011
It seems odd to need to point it out, but authenticity isn’t easily attributed. It’s generally earned. So why do people out there still push their cause or products as if they’re making a hard-sell tv commercial?
Tagged as:
Facebook,
socialmedia,
Twitter
full article…
by William Reichard
January 13, 2011
![Expand your social networks by growing naturally [Flickr image by brewbooks]](http://farm3.static.flickr.com/2441/3603084795_0f159e20f8_m.jpg)
One of the most common questions those who are new to social media have is: How do I develop my network? The good news is that it’s easier than you think because you’re already part of many social circles. Expanding is as easy as starting with the intention of growing.
One of the core principles is [...]
Tagged as:
networking,
socialmedia
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by William Reichard
November 3, 2010
Why is U2 a good role model for the social media world? Will Reichard explores scaling in social media.
Tagged as:
engagement,
socialmedia
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by Mark Brimm
November 1, 2010
I recently came back from a vacation in the Sierras that left me more in need of a vacation than when I left. As one Twitter pal said, I needed a “vacation from my vacation” at that point. That got me thinking about how we use social media in a similar way. At first, just surfing around, then huffing and puffing at some point down the road. The same seems to hold true for content producers within a company who employ social media to get their message out: unintended overkill.
Tagged as:
blogging,
Communications,
socialmedia
full article…
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by Justin McCullough
September 24, 2010
In June, I wrote an article about How to Sell with Social Media. In it, I mentioned that you should serve others, acknowledge when people are talking to you and help solve little problems. Are you doing that already? I mean, are you already helping people in the real world? Are [...]
Tagged as:
Sales,
socialmedia
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by Mark Brimm
September 8, 2010
A piece about passion vs. core values, and why a single passion alone may not do full justice to a life of an entrepreneur in the social media age.
Tagged as:
passion,
socialmedia,
values
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by Mark Brimm
August 30, 2010
Social media superheroes are great for getting attention to your cause. Are you employing them as much as you should? And more importantly, are you measuring the results towards improving your strategies?
Tagged as:
engagement,
Marketing,
socialmedia
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by JC Hewitt
August 25, 2010
In the previous two posts in this series, I discussed the importance of online advertising and explained the importance of developing and harvesting intent.
The two components of advertising that I want to focus on are impact and breadth. Impact is broadly defined as how much of an effect the advertisement has on consumer behavior. Breadth [...]
Tagged as:
adwords,
Marketing,
socialmedia
full article…
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by JC Hewitt
August 11, 2010
Blogging for your business is foundational to any online marketing effort.
But it’s not enough to drive the kind of broad-based, continual attention that’s necessary to drive business in a predictable fashion.
The web enables all businesses to run their own media channels. It’s possible for a single blog post to spread farther than a New York [...]
Tagged as:
socialmedia,
Strategy
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by JC Hewitt
August 4, 2010
There was once a fad belief among internet enthusiasts that new media would destroy branding.
The argument centered on the belief that advertisers would find it more challenging to saturate the market with a more distributed media environment, and therefore struggle to implant narratives into the general consciousness.
That has failed to occur, and probably never will. [...]
Tagged as:
branding,
socialmedia
full article…
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English