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Posts tagged as:

socialmedia

Engagement vs. Fooling Around

by Mark Brimm August 30, 2010

Social media superheroes are great for getting attention to your cause. Are you employing them as much as you should? And more importantly, are you measuring the results towards improving your strategies?

Tagged as: engagement, Marketing, socialmedia

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Attention is Expensive: Part III

by JC Hewitt August 25, 2010

In the previous two posts in this series, I discussed the importance of online advertising and explained the importance of developing and harvesting intent.

The two components of advertising that I want to focus on are impact and breadth. Impact is broadly defined as how much of an effect the advertisement has on consumer behavior. Breadth [...]

Tagged as: Marketing, socialmedia

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Attention is Expensive – Part I

by JC Hewitt August 11, 2010

Blogging for your business is foundational to any online marketing effort.

But it’s not enough to drive the kind of broad-based, continual attention that’s necessary to drive business in a predictable fashion.

The web enables all businesses to run their own media channels. It’s possible for a single blog post to spread farther than a New York [...]

Tagged as: socialmedia, Strategy

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Branding Refuses to Die

by JC Hewitt August 4, 2010

There was once a fad belief among internet enthusiasts that new media would destroy branding.

The argument centered on the belief that advertisers would find it more challenging to saturate the market with a more distributed media environment, and therefore struggle to implant narratives into the general consciousness.

That has failed to occur, and probably never will. [...]

Tagged as: branding, socialmedia

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Inception Marketing

by JC Hewitt July 28, 2010

In Inception, the protagonists seek to use high technology to manipulate the subconscious minds of their targets by creating believable dreams.

Internet marketers lack the invasive and advanced ability to actually invade someone’s brain yet, but the film illustrates a basic concept of marketing as old as modern commerce itself.

The main subplot centers around a single, seemingly intractable [...]

Tagged as: Marketing, socialmedia, Strategy

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