Posts tagged as:

Strategy

Attention is Expensive – Part I

by JC Hewitt August 11, 2010

Blogging for your business is foundational to any online marketing effort.

But it’s not enough to drive the kind of broad-based, continual attention that’s necessary to drive business in a predictable fashion.

The web enables all businesses to run their own media channels. It’s possible for a single blog post to spread farther than a New York [...]

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Facebook Angst

by Mark Brimm August 9, 2010

You knew it would happen. The day all your “cool” friends from back in the day discover Facebook and actually jump on board. Now what?

If you’re smart, you won’t become a different person or go back in time, but keep being true to whatever is right about you now and keep building on what is [...]

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Stunt Vs. Vision

by Mark Brimm August 2, 2010
Little Caesar

Everyone has a trick. That correlates to views in social media often enough. Awesome. But where does it lead after the trick is done?

Some companies make a stunt into their vision by riding a commercial gimmick into the sunset and grabbing all the business they can along the way. Little Caesar’s tried that in the [...]

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Inception Marketing

by JC Hewitt July 28, 2010

In Inception, the protagonists seek to use high technology to manipulate the subconscious minds of their targets by creating believable dreams.

Internet marketers lack the invasive and advanced ability to actually invade someone’s brain yet, but the film illustrates a basic concept of marketing as old as modern commerce itself.

The main subplot centers around a single, seemingly intractable [...]

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Supply & Demand in Marketing Strategy

by JC Hewitt July 20, 2010

When it comes to designing a marketing strategy, it’s easy to fall into herd behavior.

If all your competitors are focusing on search engine marketing and you’ve read a dozen books about it, then the marginal advantage to your company for following that strategy will be less than it would be otherwise.

Strategy may be an intangible [...]

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Taking Questions is Not Selling

by Justin McCullough July 13, 2010
FlickrIMGTimParkinson

I recently observed a sales rep engage in a few sales calls. Not just one, but a few and I was surprised to find that he wasn’t selling at all. He took calls, inbound calls, and answered questions. That’s it. No selling.

One round of dialogue went something like this: “Yes it does that. No [...]

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Are You Following the Right Blogs?

by William Reichard June 11, 2010
Social Media Communications Strategy: Evaluating Blogs

Ranking digital communications skills, the ability to collect information is near the top. And blogs are near the top of ways to collect information. Of course, you have a few choices these days when it comes to blogs.</understatement> Recent stats suggest the Internet now offers somewhere north of 100 million of them to [...]

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