Tweet You may not be using the beaker from high school, but be sure to test your ads to make sure that they are performing at their best. Decide on a few metrics to measure (probably click-through rate and conversion rate), and see what happens when you try different things. If you lower the cost-per-click [...]
"Adwords University teaches the ABCs of making money with Google Adwords. On the surface, Adwords seems simple enough, but success with Adwords is anything but simple. Finally here is a book which unlocks Adwords' secrets in a step by step manner! "
-- Ron Geskey
Author of Thumbnail Media Planner & former numbers cruncher for Leo Burnett & D'Arcy and D'Arcy